Gaining an improved understanding of potential buyer’s attitudes to Fuel Cell Electric Vehicles (FCEVs) was a central focus of the initial phase of the project.
UK H2Mobility has undertaken the most significant and detailed research yet into consumer views on FCEVs, building a valuable understanding of how the market for hydrogen powered vehicles could develop.
It canvassed opinions through focus groups, interviews and a quantitative survey of 2,000 people who had recently bought, or were looking to buy a new or nearly new car, learning the key concerns people have about costs, technical and environmental performance, safety and refuelling procedures.
The studies have helped the project categorise different types of consumer, notably those who make environmental performance a priority and who want to be the first to take advantage of new technologies – the early adopters. Understanding the perceived and real issues that will impact on the uptake of FCEVs helped UK H2Mobility shape its strategy to overcome the barriers to growth.